Transparency is a core value at EmergencyKitGuide. This page explains how affiliate relationships work on our site, how they support our mission, and our commitment to honest, unbiased recommendations.
Affiliate links are special URLs that contain a unique tracking code assigned to us by a retailer or partner. When you click on an affiliate link on our site and make a purchase, the retailer can identify that the referral came from EmergencyKitGuide.
Affiliate links look like regular links and behave the same way from your perspective. The only difference is that they contain a tracking parameter that allows the retailer to attribute the sale to our referral.
Here is the step-by-step process:
The price you pay is exactly the same whether you use our affiliate link or go directly to the retailer. The commission comes from the retailer's marketing budget, not from your purchase price. In some cases, you may even receive a discount by using our links.
We participate in affiliate programs offered by retailers and platforms where we purchase and evaluate emergency preparedness products. These may include, but are not limited to:
Our participation in these programs does not influence which products we choose to review or recommend. We select products based on their quality, value, and relevance to our readers.
Every product recommendation on EmergencyKitGuide goes through a thorough evaluation process:
The presence or absence of an affiliate relationship with a product's retailer has no bearing on whether we include it in our recommendations. We have recommended and will continue to recommend products from retailers with whom we have no affiliate relationship.
We make the following commitments to our readers:
Your trust is the foundation of our site. We would rather lose a commission than recommend a product we do not believe in.
In accordance with the Federal Trade Commission's (FTC) guidelines, we disclose our affiliate relationships to ensure full transparency with our readers. The FTC requires that material connections between endorsers and advertisers be clearly disclosed.
We comply with these requirements by:
We believe in full transparency and are committed to going beyond the minimum legal requirements to ensure our readers understand how our site is funded.
If you have any questions about our affiliate relationships, product recommendations, or this disclosure, please do not hesitate to reach out:
We are always happy to discuss how we operate and why we recommend the products we do.